MarOps
Connection
by Jillian
What's inside:Practical perspectives on brand & marketing strategy, marketing operations, and the work that keeps marketing organizations moving with intention.
Written for my fellow practitioners, rising leaders, and business builders who are already in it and want to think more clearly about what comes next.
The Budget Cut That Feels Like a Win at First
The simple marketing budget cut is not necessarily the failure. Metrics that clearly show up as performance drivers are not always the only ones doing the pipeline-loading work. The danger is in doubling down once the consequence arrives.
The best leaders do not need the original call to have been right. They just start digging for solutions, and take action.
SEO Paved My Path to MarOps
Have you ever pulled and presented a regular report on the progress of your work? Congrats - you’ve done ops!
It only took around 15 years for a totally organic interest sprinkled around the internet to become a multibillion dollar industry fueled by ops-natured marketers like me, who love when a plan comes together. Again, and again, and again.
Buttons and Zippers, Right? (Hint: Not Exactly)
Thing is, you’ll have a hard time finding a fashion designer who yearns to sew on buttons & zippers, dreams of perfect seams & securely attached closures. No, the dream is iconic looks preserved in museums, having defined an entire fashion era.
Similarly, there is a reason the best KPI Trackers in the world is a list of tools, and the best Marketing Strategists in the world is a list of people.
I Am A Strategist.
YesJillian! founder, brand and marketing pro, operations leader, and author of this blog. And… I am a strategist. A strategist is part researcher, part architect, part communicator, and part artiste. I’m excited to get to know you. You’re sharp. You’re courageous. And best of all, you love questions, too!