MarOps
Connection
by Jillian
What's inside:Practical perspectives on brand & marketing strategy, marketing operations, and the work that keeps marketing organizations moving with intention.
Written for my fellow practitioners, rising leaders, and business builders who are already in it and want to think more clearly about what comes next.
SEO Paved My Path to MarOps
Have you ever pulled and presented a regular report on the progress of your work? Congrats - you’ve done ops!
It only took around 15 years for a totally organic interest sprinkled around the internet to become a multibillion dollar industry fueled by ops-natured marketers like me, who love when a plan comes together. Again, and again, and again.
Buttons and Zippers, Right? (Hint: Not Exactly)
Thing is, you’ll have a hard time finding a fashion designer who yearns to sew on buttons & zippers, dreams of perfect seams & securely attached closures. No, the dream is iconic looks preserved in museums, having defined an entire fashion era.
Similarly, there is a reason the best KPI Trackers in the world is a list of tools, and the best Marketing Strategists in the world is a list of people.
Saying YES to the PROCESS
Process is the underrated backbone of a marketing function that not only delivers but lends itself to iterative improvement.
A while back, I was keeping an eye out for Content Creator tips and how some of my recent favorites were managing to stay in that sweet spot between visible and obnoxious. Initially, that caused me to be preoccupied with one of the biggest pieces of advice the gurus give out:
I Am A Strategist.
YesJillian! founder, brand and marketing pro, operations leader, and author of this blog. And… I am a strategist. A strategist is part researcher, part architect, part communicator, and part artiste. I’m excited to get to know you. You’re sharp. You’re courageous. And best of all, you love questions, too!